Engagement rates are the currency of the social networks marketing industry.
Sure, vanity metrics like followers and impressions count for something. However engagement metrics like the number of likes and comments provide your social media efficiency viewpoint.
That’s why engagement rate is typically used as a selling point in influencer marketing media packages, or to determine a social campaign’s roi. But there are a few different ways to calculate it.
Keep reading to read more about social networks engagement rates– and use our free engagement rate calculator to discover how well your accounts are doing.
Bonus: Utilize our free engagement rate calculator to learn your engagement rate 4 ways quick. Compute it on a post-by-post basis or for an entire project– for any social network.
What is engagement rate?
Engagement rate is a social media marketing metric that determines the quantity of interaction a piece of material (or a campaign, or a whole account) gets compared to reach or fans or audience size.
When it pertains to social media analytics, follower growth is necessary, but it does not indicate a lot if your audience doesn’t appreciate the content you publish. You require remarks, shares, likes and other actions that prove your content is resonating with the people who see it.
What else counts as engagement? You might pick to consist of all or some of these metrics when determining your engagement rate:
- direct messages
- mentions (tagged or untagged)
- profile sees
- quote tweets
- link clicks
- sticker taps (Buy Instagram Verified Stories)
- “Get Directions” (Buy Instagram Verified account just)
- use of top quality hashtags
Free engagement rate calculator
Are you ready to determine your engagement rate? Our free engagement rate calculator will help.
Utilize the calculator All you need to use this calculator is Google Sheets. Open the link, click the File tab and select Make a copy to begin completing the fields.
To compute the engagement rate of a single post, input 1 in No. of Posts field. To determine the engagement rate of a number of posts, input the total variety of posts in No. of Posts.
6 engagement rate solutions
These are the most typical solutions you’ll require to calculate engagement rates on social networks.
1. Engagement rate by reach (ERR): most typical
This formula is the most typical method to calculate engagement with social networks content.
ERR measures the percentage of individuals who selected to engage with your material after seeing it.
Utilize the very first formula for a single post, and the second one to compute the typical rate across numerous posts.
- ERR = overall variety of engagements per post/ reach per post * 100
To figure out the average, accumulate the all the ERRs from the posts you wish to average, and divide by number of posts:
- Average ERR = Overall ERR/ Total posts
In other words: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%
Pros: Reach can be a more accurate measurement than follower count considering that not all your fans will see all your content. And non-followers may have been exposed to your posts through shares, hashtags, and other methods.
Cons: Reach can change for a variety of factors, making it a various variable to manage. A really low reach can result in a disproportionately high engagement rate, and vice versa, so be sure to keep this in mind.
2. Engagement rate by posts (ER post): finest for particular posts
Technically, this formula measures engagements by followers on a particular post. Simply put, it’s similar to ERR, except instead of reach it tells you the rate at which fans engage with your material.
Many social networks influencers calculate their typical engagement rate in this manner.
- ER post = Total engagements on a post/ Overall followers * 100
To compute the average, add up all the ER posts you wish to typical, and divide by number of posts:
- Average ER by post = Overall ER by post/ Total posts
Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%
Pros: While ERR is a better way to evaluate interactions based on how many individuals have actually seen your post, this formula replaces reach with fans, which is normally a more steady metric.
To put it simply, if your reach varies frequently, use this method for a more precise procedure of post-by-post engagement.
Cons: As mentioned, while this may be a more steady way to track engagements on posts, it does not necessarily supply the complete photo given that it does not represent viral reach. And, as your follower count increases, your rate of engagement could drop off a little.
Make certain to view this stat along with fan development analytics.
3. Engagement rate by impressions (ER impressions): finest for paid content
Another base audience metric you could choose to measure engagements by is impressions. While reach measures how many people see your material, impressions track how often that material appears on a screen.
- ER impressions = Overall engagements on a post/ Overall impressions * 100
- Typical ER impressions = Overall ER impressions/ Total posts
Pros: This formula can be helpful if you’re running paid material and need to evaluate effectiveness based on impressions.
Cons: An engagement rate formula that uses the variety of impressions as the base is bound to be lower than ERR and ER post formulas. Like reach, impression figures can also be irregular. It might be a good concept to use this technique in combination with reach.
Read more about the difference in between reach and impressions.
4. Daily engagement rate (Day-to-day ER): finest for long-term analysis
While engagement rate by reach steps engagement against maximum exposure, it’s still great to have a sense of how frequently your fans are engaging with your account every day.
- Daily ER = Total engagements in a day/ Overall followers * 100
- Typical Everyday ER = Overall engagements for X days/ (X days * followers) * 100
Pros: This formula is a great way to assess how often your fans interact with your account daily, rather than how they communicate with a particular post. As an outcome, it takes engagements on new and old posts into equation.
This formula can also be tailored for particular use cases. For example, if your brand name only wishes to determine day-to-day remarks, you can adjust “overall engagements” appropriately.
Cons: There’s a fair amount of room for mistake with this technique. For example, the formula does not represent the fact that the very same follower might engage 10 times in a day, versus 10 followers engaging once.
Daily engagements can also vary for a variety of factors, consisting of the number of posts you share. Because of that it might be beneficial to outline daily engagement versus variety of posts.
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5. Engagement rate by views (ER views): finest for video
If video is a main vertical for your brand, you’ll likely want to know how many people pick to engage with your videos after watching them.
- ER view = Overall engagements on video post/ Overall video views * 100
- Typical ER view = Overall ER view/ Total posts
Pros: If one of your video’s objectives is to produce engagement, this can be a good way to track it.
Cons: View tallies typically consist of repeat views from a single user (non-unique views). While that audience may watch the video multiple times, they might not necessarily engage numerous times.
6. Expense per engagement (best for determining influencer engagement rates)
Another helpful formula to contribute to your social networks tool kit is cost per engagement (CPE). If you have actually picked to sponsor content and engagement is an essential objective, you’ll wish to know just how much that investment is settling.
- CPE = Overall quantity invested/ Overall engagements
Many social networks advertisement platforms will make this calculation for you, together with other object-oriented computations, such as cost-per-click. Make sure to examine which interactions count as engagements, so you can be sure you’re comparing apples to apples.
How to calculate engagement rate immediately
If you’re tired of computing your engagement rate by hand, or you’re merely not a math person (hi!), you may wish to consider utilizing a social networks management tool like Best SMM Panel. It enables you to analyze your social media engagement across social media networks from a high level and get as detailed as you want with tailored reports.
Here’s an example of what taking a look at your engagement data in Best SMM Panel looks like:
Pursue free for 1 month Besides showing you your general post engagement rate, you can also see what types of posts get the highest engagement (so you can make more of those in the future), and even the number of people visited your site.
In Best SMM Panel reports, it’s super easy to see the number of engagements you got over a time period, what is being counted as an engagement for each network, and compare your engagement rates to previous period.
Pro pointer: You can set up these reports to be created automatically and advise yourself to check in as frequently as you desire.
An excellent bonus is that with Best SMM Panel, you get to see when your audience is most likely to engage with your posts– and schedule your content appropriately.
What is a great engagement rate? Most social media marketing experts agree that an excellent engagement rate is between 1%to 5%. The more fans you have, the harder it is to achieve. Best SMM Panel’s own social networks team reported an average Buy Instagram Verified engagement rate of 4.59% in 2022 with 177k fans.
Now that you understand how to track your brand name’s social media engagement, checked out how to enhance your engagement rate.
Usage Best SMM Panel to track and improve engagement rates across all your social networks channels. Attempt it free today.