Google Responses If Dividing A Long Article Could Result In Thin Material

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In a Google Browse Workplace Hours video, Googler Lizzi Sassman addressed a concern about thin material, clarifying a common misperception about what thin material truly is.

Thin Content

The word thin methods lacking thickness or width.

So when we hear the term “thin content” it’s not unusual to consider thin content as a website with not much material on it.

The actual definition of thin material is more along the lines of content that does not have any added value.

Examples are a cookie cutter page that barely differs from other pages, and even a website that is copied from a merchant or manufacturer with absolutely nothing additional added to it.

Google’s Item Review Update extracts, to name a few things, thin pages consisting of evaluation pages that are just product summaries.

The hallmark qualities of thin pages is that they do not have originality, are barely various from other pages and/or do not use any specific added worth.

Entrance pages are a type of thin content. These are web pages created to rank for specific keywords. An example can be pages developed to rank for a keyword phrase and different city names, where all the pages are virtually the same other than for the names of the cities.

Are Short Articles Thin Material?

The person asking the question would like to know if splitting up a long article into much shorter articles would lead to thin material.

This is the concern asked:

“Would it be thought about thin material if a short article covering a lengthy topic was broken down into smaller sized articles and interlinked?”

Lizzi Sassman responded to:

“Well, it’s tough to know without looking at that material.

However word count alone is not a sign of thin content.

These are 2 completely legitimate approaches: it can be excellent to have a thorough article that deeply explores a subject, and it can be similarly just as excellent to break it up into simpler to comprehend subjects.

It truly depends upon the topic and the material on that page, and you understand your audience best.

So I would concentrate on what’s most helpful to your users and that you’re providing sufficient worth on each page for whatever the subject might be.”

Dividing a Long Post Into Numerous Pages

What the person asking the concern might have been asking is if was okay to split one prolonged topic throughout several pages that are interlinked, which is called pagination.

With pagination, a site visitor clicks to the next page to keep reading the material.

The Googler presumed that the individual asking the question was splitting a long post into shorter short articles dedicated to the multiple topics that the lengthy post covered.

The non-live nature of Google’s brand-new variation of SEO office-hours didn’t enable the Googler to ask a follow-up question to confirm if she was comprehending the question correctly.

In any case, pagination is a great method to separate a lengthy article.

Google Search Central has a page about pagination best practices.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark