Google’s John Mueller: WordPress Not Inherently Better For SEO

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In response to a thread on Reddit, Google Search Advocate John Mueller states there’s no intrinsic SEO advantage to using WordPress compared to coding a site yourself.

A thread in the r/SEO online forum asks a familiar question lots of specialists face in their careers.

Is WordPress much better for SEO than coding your own website?

Other variations of that concern consist of, “is WordPress much better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the response is constantly the exact same.

WordPress isn’t inherently better for SEO than any other alternative. It is among many ways to build a website that ranks in Google.

Mueller On WordPress For SEO

In response to whether using WordPress is better for SEO than coding your own website, Mueller states:

“Not for SEO, however you can focus more on the material if you do not invest all your time producing a new CMS on your own. (some people choose making a CMS, so YMMV).”

As Mueller states, the most considerable benefit WordPress provides is the ease of usage compared to manually composing code.

Nevertheless, that’s only helpful to the site owner. It makes no distinction to Google if a website is constructed with WordPress.

This concern comes up regularly and is worth revisiting due to the false information circulating around WordPress and SEO.

For example, take the second-most upvoted remark in the Reddit thread straight underneath Mueller’s.

An individual claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress sites more effectively than other CMSs.

That’s incorrect, though the misconception of WordPress being better for SEO continues to continue.

Screenshot from reddit.com/r/seo, December 2022. For more information regarding the SEO abilities of WordPress compared to other content management systems, see this article from SEJ Founder Loren Baker. Baker lists the 25 finest SEO-friendly alternatives to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/Best SMM Panel