Numerous law firms are merely renting space when it concerns their internet marketing.
Whether it’s Google pay-per-click (PAY PER CLICK) advertisements, Buy Facebook Verified Ads, or social networks, these channels typically yield just temporary wins. When you pull the financial investment, your results go away entirely.
Your website, on the other hand, can be a 24/7 selling tool for your law firm practice. It can successfully become your greatest property, getting leads and cases while you sleep.
In this guide, we’ll talk about how to turn your website into the supreme marketing tool for your law firm practice and produce 7 figures in revenue for your company.
A Well-Optimized Law Firm Website Can Yield Huge Outcomes
With your law office’s site, you can use content marketing to your benefit to create profitable outcomes for your organization. Content and SEO enable you to draw in users naturally and convert traffic passively into brand-new cases for your law practice.
As an example, a high-ranking web page in a competitive market getting 1,000 users monthly can get big outcomes:
- Convert visitors at 2-5% = 20-50 leads.
- Transform even 10-20% of leads = 2-10 cases.
- Typical $8000 earnings per case = $16,000-$80,000 regular monthly revenue from one page.
Over the course of a year, this might cause high six-figures to seven-figures in earnings!
The Foundations Of A Revenue-Generating Law Practice Website
At its core, your law firm site should serve to talk to the needs, struggles, and interests of your target audience. It must be laser-focused on your practice area, who you serve, and what you have to use.
With this in mind, a well-crafted website content strategy should define:
- Your business objectives (the cases you want).
- What rivals are doing.
- What pages to write and keywords to target.
- How to use your content budget plan.
- Your editorial calendar.
- The purpose/intent of each page.
- PR and backlink method.
Below, we’ll dive deeper into how to develop this strategy, construct out remarkable material, and accomplish your seven-figure revenue goals.
1. Specify The Cases You Want
The first step to developing an effective site marketing strategy is to define the types of legal cases you want.
This activity will help you determine the kinds of individuals you want to reach, the kind of content you ought to create, and the kinds of SEO keywords you need to target.
That method, you end up marketing to a more particular subset of possible customers, instead of a broad series of users.
Unsure where to set your focus? Here are a couple of questions that might assist:
- Which of your cases are the most successful?
- What kinds of cases are you not getting enough of?
- In what markets are you strongest?
- In which markets do you want to improve?
- Are there any practice areas you want to explore?
At the end of this activity, you might decide that you wish to bring in more family law cases, foreclosure law cases, or DUI cases– whatever it is, getting hyper-focused on the types of cases you wish to bring in will just make your website marketing even more powerful.
2. Recognize Your Top Competitors
Among the best ways to “hack” your site marketing technique is to find out what’s working for your competitors.
By “rivals” we suggest law practice that are working to attract the types of cases you’re attempting to attract, at the same level at which your law office is currently running.
I state this due to the fact that I see many law firms attempting to out beat and outrank the “huge” fish and this can seem like a losing fight. You wish to set your sights on your closest rivals, increase above them, and then get more competitive with your technique.
Here are a few ways to determine your closest rivals:
- Conduct a Google search of your legal practice area + your service area (e.g., “family law Kirkland”, “DUI legal representative LA”, “Denver probate attorney” etc). Keep in mind of the top-ranking domains (i.e., sites).
- Use SEO tools like Semrush or Ahrefs to search your domain name. These tools will often appear close rivals to your domain.
- Utilizing the exact same tools above, conduct natural research study on your domain to see what keywords you are already ranking for. Browse these keywords in Google and see what other domains turn up.
- Use these tools to determine the domain authority (DA) of your domain. Compare this to the other top-ranking domains to see which domains have an authority score that’s similar to your own.
Be sure to look at your known organization competitors too.
These might or may not be ranking well in Google Search, but it’s still worth a peek to see if they are targeting any high-priority keywords that your site should be targeting.
3. Conduct A Material Audit Of Your Site
Your next step is to perform an audit of your current website. This will permit you to take stock of what content is carrying out well, and what content needs enhancement.
First, start with your main service pages.
Usage SEO tools like Semrush or Ahrefs again to review the rank (position), efficiency, and keywords of each page. Recognize any pages that are ranking low, or not at all.
Then, discover “low-hanging fruit” pages. These are the pages that are ranking around position 5-10. They need less effort to optimize to reach those greater rank positions– compared to pages ranking at, state, place 59.
Next, use the same tools to carry out a “space analysis” (most SEO tools have this feature).
This compares your site’s performance to that of your closest rivals. It will show you a list of keywords that your rivals are ranking for that your website is not ranking for at all.
Lastly, produce a stock of what pages you already have, which require to be revised, and which you need to produce. Doing so will help you remain organized and stay on task when developing your material method.
4. Strategy Your Material Silos
By this action, you will have a pretty good concept of what pages you already have, and which pages are “missing” from your strategy (based on the list of keywords you are not yet targeting).
From here, you will plan what’s called “content silos”.
Here is the standard procedure:
- Evaluation an existing service page (if you have one) and optimize it as finest you can. Preferably, this is a page that’s already carrying out well and is otherwise a “low-hanging fruit” page.
- If you don’t have any existing service pages, produce one based on among your high-priority keywords. Once again, these need to be a keyword that is suggested to attract your favored kind of cases.
- Next, develop a “silo” of content around your main page. To put it simply, create brand-new pages that are topically related to your main service page, but that target slightly different keywords (ideally, “long-tail”, lower competitors keywords).
- Add internal links between these pages and your primary service page.
- Gradually, build backlinks to these pages (through visitor publishing, PR, material marketing, etc)
Below is an example of a content silo approach for “injury:”
Image from author, November 2022
5. Recognize Supporting Subjects
As part of your website material strategy, you’ll then want to produce other supporting material pieces. This ought to be content that offers worth to your possible customers.
FAQs, blogs, and other service pages can support your primary pages.
For example, if you are a DUI legal representative, you might wish to release a frequently asked question page that attends to the main questions customers have about DUI law, or an article entitled “What to Do When You Get a DUI.”
There are a few tools you can utilize to research study supporting topics:
- Semrush– Use this tool to recognize untapped keywords, content subjects, and more.
- AlsoAsked — Determine other questions people have looked for relevant to your primary subject.
- Answer the general public– Use this search listening tool to recognize subjects and concerns associated with your practice location.
Below is an example of how the complete content silo can come together for “Los Angeles Automobile Accident Legal Representative:”
Image from author, November 2022 6. Construct An Editorial Calendar Once you have all of your material concepts down on paper, it’s time to develop your
editorial calendar. This is essentially a plan of what content you need to create when you want to publish it, and
what keywords you prepare to target. This can be as basic as a Google Sheet or as expensive as a project management tool(like Monday.com or Asana). Here are a couple of tips to get you began: Always prioritize main pages. These ought to be the first material pieces you produce on your
website. Create or modify your main pages and
- monitor their efficiency. Use Google Analytics and other SEO tools to keep your eye on how
- your material is carrying out. Depending upon budget plan and seriousness, you might begin with all primary pages, or go silo by silo. Determine which service pages are most important to you.
- You can create all of your main pages simultaneously, or establish the whole silo as you go. Keep a record of your target keywords. Just because you” enhance “for them doesn’t indicate your material will automatically rank for your target keywords.
- In your editorial calendar, keep track of the keywords you wish to target– by page– so you have a record of your original SEO method. What Makes A Winning Law Office Site Strategy? The key to attaining seven figures with your law firm site is material. Content permits you to target
your ideal clients, attract your preferred cases, engage your audience, therefore far more. A well-thought-out content method will empower your site
to attain more for your company than any other marketing channel could! Above, I lay out a few actions to developing this kind of
winning method. But, attaining quality requires time. I recommend keeping your eye on the prize, monitoring efficiency, and making updates as you go along. This will help you reach your wanted result. More resources: Featured Image: PanuShot/Best SMM Panel