SEO Screening: 8 Experiments To Enhance Organic Traffic

Posted by

Picture the results you might attain if you knew the Google search algorithm.

Simply consider the organic traffic you could drive to your website if you knew exactly what Google was taking into consideration when creating search engine results, the precise amount each factor plays on rankings, and exactly what it would take to get to the top.

But of course, Google would never ever let you see behind the drape. Not only might a bad star utilize this info for wicked purposes, however it would take all the enjoyable out of seo.

So rather, every time there’s a brand-new algorithm update, it depends on us to determine exactly what has altered and how to best leverage this to our benefit.

And since we in the seo world are a community, we tend to figure these things out collectively.

And due to the fact that there are no (or very couple of, anyway) outright answers, a lot of optimization boils down to finest practices, theories, and outright uncertainty.

Fortunately, there’s a fantastic way to determine if these theories are based upon truth or just sheer opinion. Obviously, we’re talking about experimentation.

(Insert mad scientist laugh here.)

Prior to you get brought away and rush to put on your safety goggles and lab coats, unwind. No bubbling beakers full of secret liquids are included, and your threat of unintentionally producing a beast is really low.

(I would say absolutely no, however I’ve seen the “Terminator” series, and it never ever explicitly states that an online search engine optimizer didn’t produce Skynet, so let’s play it safe.)

All your SEO experiments can be done from your desk chair’s convenience (and security).

But prior to we dive into those, let’s very first discuss how to check your SEO.

Steps For A Successful SEO Experiment

Luckily, we do not have to develop a completely brand-new structure for designing, conducting, and determining our SEO tests– we can repurpose the scientific approach you’re probably already familiar with.

Been a while considering that high school chemistry? Do not fret; these 5 actions make certain to sound familiar:

  1. Make an observation. (E.g., my site is not on the very first page of Google search results page.)
  2. Ask a concern and form a hypothesis. Is my meta description optimized for ranking? If I compose much better meta descriptions, it will improve my ranking.
  3. Collect data. Upon changing these descriptions, track the modification in ranking position and site check outs.
  4. Evaluate the data. Create tables, charts, and diagrams to assist you comprehend the link between what was changed and changing outcomes.
  5. Draw conclusions. Does the proof assistance your prediction? Why or why not? Was site traffic increased due to your brand-new meta descriptions, or did you likewise receive national news coverage during your testing duration?)

You’ll want to do what online marketers call A/B testing for accurate results. This suggests producing 2 variations of the very same page, with only one difference, so you can see which gets the much better action.

Before you start, keep something in mind: Incremental modifications are vital. If you go wild and change all of these simultaneously, you’ll have no concept which one(s) is making a distinction.

Play it gradually and be client. Test one, then await the outcomes prior to moving on to the next. This will give you an apparent idea of what you require to do moving on to guarantee you’re always declaring front-page realty.

With that out of the way, here’s a look at 8 various things you can test to improve the ranking of your website:

1. SEO Title

Have you ever composed what you thought was a fantastic page title, only for Google to reword it in search results page? That normally takes place when the online search engine does not seem like your title was an excellent reflection of the page’s content.

But you can alter this anytime you like.

And even if Google does change the one you created, Google’s John Mueller validated the original title is still utilized for ranking purposes. This suggests even if you’re getting your SEO titles altered, it’s still an excellent idea to try to enhance them.

Here are a few things you can check to see if they produce results:

  • Include your target keyword.
  • Modification their length (shorter is not always much better).
  • Experiment with brand positioning or eliminate it completely.
  • Get click-baity (e.g., Do you want to lose 20 lbs. quick?).
  • Include published date to show information significance.
  • Get innovative (individuals like what’s brand-new and whimsical).

2. SEO Meta Description

Now, wait simply a minute– you’re probably stating right now– Online search engine Journal has actually been clear that Google hasn’t utilized meta description in its rankings because sometime in between 1999 and 2004.

Put down your pitchforks. Just because they aren’t a direct consider SERPs doesn’t suggest meta descriptions aren’t a vital SEO component.

For instance, they can assist improve your click-through rate, oblige searchers, create brand direct exposure, and assist distinguish you from the competitors. And all of these impact user behavior, which is a signal that Google consider.

There have been entire short articles written about producing amazing meta descriptions. But for our functions, here are a few things you can A/B test to see if you can enhance your organic traffic:

  • Try different lengths. Traditional SEO knowledge suggests character count between 156-165– see what works for you.
  • Add keywords.
  • Change your tone. Typically speaking, your style should match your brand name’s voice, however for a particular page, perhaps this isn’t the case.
  • Get particular– are you getting a lot of sees from one long-tail keyword? Add that to your meta description.

3. Internal Anchor Text

You might know anchor text as the visible, clickable (normally blue) text in a hyperlink like this.

Not only is this beneficial for offering additional context to users, however Google has validated: Anchor text helps it better understand a page’s material, permitting it to rank those pages for relevant searches.

For example, in the paragraph above, “Google has actually confirmed” is the anchor text connected to the target link, which directs to a link showing that confirmation.

There are several kinds of anchor text you can use, consisting of those with exact or partial-match keywords, branded (Online search engine Journal), images, generic (“click on this link”), and naked links (

To experiment with the effect, internal anchor text can have on your natural traffic. You can attempt things like:

  • Altering their length (though shorter is typically much better).
  • Including keywords, especially low-density keywords.
  • Increasing specificity.
  • Altering them to be more target link-specific.

4. Schema Markup

Schema markup is a type of structured information utilized by Google and other search engines.

Following standards developed by, it is basically a lingua franca for search engines. It’s an established standard that uses a special vocabulary to help search engines more plainly understand your content.

It’s used to produce rich bits for adding info about occasions, recipes, people, videos, reviews, and items, among other things. These, in turn, make your link appear more prominent in SERPs.

And while schema is not straight factored into your ranking rating, like SEO title, it can enhance your click-through rate and effect your user habits scores.

Experiment with adding schema markup to your pages and see if it enhances your outcomes.

5. Images

An image deserves a thousand words– everyone understands that. This is because people are visual animals. And web designers and SEO experts have actually recognized the importance of including images on web pages for a very long time.

And it’s not just because they include visual interest and get attention; they can likewise enhance your search ranking.

Initial (not stock), high-quality images enhanced for SEO can gain the rewards.

Here are some things you can attempt with your images to enhance your traffic:

  • Add images. You should include images to every page. Nobody wants to read a wall of text.
  • Pick a different file name. You wish to immediately make it clear to Google what your image is depicting. Try including your keywords.
  • Modification your format. There is no one-size-fits-all for digital images. You might want to change your file type depending upon your image needs. JPEGs benefit larger images. PNG files preserve background openness.
  • Compress files when possible. In basic, smaller files are always much better.
  • Ensure responsiveness. With mobile search being such a necessary consider contemporary SEO, you want to guarantee your images always look great on phones and desktops.
  • Include alt text if the image can’t be shown for some reason.

6. Headers

Your headings and subheads offer your page structure. This makes it simpler for people to browse and for search engines to comprehend what each area has to do with.

Google’s John Mueller was extremely clear about this, emphasizing the presence of any headings, not just H1s, sends out a strong signal about the page’s material. It would be best if you took special care with all your H tags, from H1 down to H6. This is due to the fact that they likewise serve as an ease of access aid and navigational tool in addition to their structural benefits.

When upon a time, your headers were an enormous factor in your ranking. However then, like always, people abused them, and Google started cracking down on keyword stuffing, overuse, and other dirty heading tricks.

That stated, while they are far from the only aspect Google takes into consideration, there is no concern they are essential.

Here are a few things you can play with to try and improve your SEO results:

  • Add more headings (other than H1s). Improve the structure and clarity of your content by adding more subheads.
  • Attempt utilizing them to break up blocks of text. Nobody likes huge text blocks. H2s, H3s, etc, are the best solution.
  • Add keywords. Like nearly whatever else we’ve gone over, you should experiment with using keywords in your headings.
  • Optimize for included bits. Grab attention and draw new traffic by claiming those special boxes on search results. Compose your headers to land these.
  • Get innovative. Try making your headings and subheads more intriguing.

7. Word Count

You already understand material is the vital thing in any SEO strategy. But you may not have actually thought much about how the number of words you use can impact your ranking and traffic.

While you should not anticipate word count to push you over the top and take you from page 6 to the leading result, it can help define your website as relevant and valuable to a search query– and attract readers.

What do we mean by this? Once again, it’s not a direct ranking element, according to John Mueller.

With that said, longer-form copy tends to rank greater. This is since using more words provides Google with more details on what your page is about.

And if these longer pieces are well-written (like the one you read in the author’s ever-so-humble viewpoint), they’ll assist develop you as an authority on the subject.

And experimentation is simple. Take one of your existing posts or blog posts and replicate it. On the second one, state at higher length upon your subject.

Please note, we’re not talking about using your word count tricks from college (e.g., “at a later date” instead of simply “later”). Instead, you ought to expand on concepts and subjects, add examples and point out additional sources.

Then, see which one carries out better on online search engine. Possibilities are, it will be the longer one.

Read this piece for more on utilizing word count for SEO optimization.

8. URL

Some SEO professionals will swear URLs with keywords perform better than generic ones. Is this the case?

Well, yes and no.

On the one hand, Google has actually validated when it performs its initial crawl of a website, keywords in URLs assist it comprehend what the site is about.

However, as this is just factored in when a brand-new site is crawled, its role in a continuous SEO method is minimal.

However again, this does not indicate you can’t utilize them to your benefit. Clear URLs create a much better user experience and can be used as naked anchor tags far more available than one with 75 random numbers and letters tacked on at the end.

Try out your URLs. Take some of your old, non-descriptive links and include keywords to them. Shorten long URLs.

If you’re stressed over losing links from the old page, add a 301-redirect indicating the brand-new one.

Do not Be Afraid To Try Something New

Seo is a continuously shifting landscape. Altering patterns can change how people communicate with your website.

As algorithms modification and new innovations emerge, your method requires to progress.

There has actually never ever been, and most likely never will be, “set it and forget it” seo. It will always require forward-thinkers and individuals going to experiment to discover new ways to get their sites to the top of the rankings.

Who states you can’t be one of them? Somebody needed to be the very first to figure out that keyword stuffing helped rankings, and another person needed to determine when it quit working.

If you’re willing to experiment and try new things, you may find the next brilliant new technique. Simply do not forget to share it with us.

More Resources:

Included Image: Tatyana Vyc/Best SMM Panel